ALPHA MART — SOCIAL KIT
=======================

For anyone posting as Alpha Mart, or making something Alpha Mart will post.

Read CAPTIONS AND WORDING.txt before you write anything. It is the part
people skip and it is the part that makes a feed sound like a shop rather
than a brochure.


01 PROFILE PICTURES
-------------------
1080 px, and every one is composed inside a circle of 0.84 of the side, so
a circle crop never clips the mark.

  profile_script_orange_1080   THE ONE TO USE. Orange stands out in a feed
                               of grey and green avatars, and the script
                               badge says the name.
  profile_script_navy_1080     Where orange would clash with the platform.
  profile_script_cream_1080    Rarely. Reads as white at thumbnail size.
  profile_spark_*              Only below 64 px, where the lettering in the
                               script badge fills in and stops reading.

Do not crop these, do not add a ring, do not put a seasonal sticker on one.


02 COVERS AND HEADERS
---------------------
Sized for each platform. Use the file named after the place it is going.

  facebook_page_cover          1640 x 924
  google_business_cover        1024 x 576
  whatsapp_link_preview        1200 x 630
  youtube_banner               safe centre of 1546 x 423
  email_header                 for a signature or a newsletter

Orange for a light interface, navy for a busy one.


03 POST AND STORY FRAMES
------------------------
This is the shortcut. Transparent PNGs you lay OVER a photo.

  frame_square_1080            Put any photo behind it and you get the house
                               look: cream border, whole frame, square. This
                               is what makes forty different packets read as
                               one set.

  story_frame_blank            Cream story with a square window. Photo goes
                               behind, mark is already at the foot.
  story_frame_baru_datang      Same, headed "Baru Datang / Just landed"
  story_frame_jam_buka         Same, headed "Jam Buka / Opening hours"
  story_frame_hari_ini         Same, headed "Hari Ini / Today"

How: open the photo, put the frame on a layer above it, export. That is the
whole job. In Canva, Photos app, or anything with layers.


04 TRANSPARENT MARKS
--------------------
The mark with no background, 2000 px wide, for dropping onto something
where you control the colour behind it.

Never place these on a photograph. The mark sits on a flat, plain ground or
it does not appear.


THE PHOTOGRAPHS THEMSELVES
--------------------------
- Near the door, in morning daylight. Never under the fluorescent lights.
- One thing at a time. A shelf of forty products photographs as nothing.
- Hands in the picture. A hand holding a packet beats the packet alone.
- Take ten, keep one.
- No text, no logo and no watermark on a photograph, ever. Consistency
  comes from the cream ground and the framing, not from stamping things.
- No AI-generated or AI-altered pictures of the shop, the team, the food or
  the stock. Not even as a placeholder.
- No platform filters. Clarendon and the rest will overwrite the grade.


THE CROP TRAP
-------------
Instagram defaults a new post to 4:5 and silently slices the sides off a
square picture. Open "Select crop" and force 1:1 before you press Next.
Every time. The first time we missed it, SENIN appeared as "NIN".

The profile grid then previews tiles at about 3:4, so anything that has to
read in the grid belongs in the middle of the frame.


Full standards: https://alphamart.au/brand/
Ask: hello@alphamart.au · 0421 775 555
